With the arrival of 2018, the Minnesota College Athletic Conference has joined forces with Brandinc to update the familiar MCAC logo which has been a part of the Minnesota small college sports scene for fifty years. And, the MCAC would like to ask fans, families and followers of the Conference for their input on the next MCAC logo.
Brandinc assisted the Conference office with a comprehensive brand identity process, including the important aspect of recognizing member colleges which are outside of the Minnesota State College & University system. Western Technical College, Dakota College-Bottineau and North Dakota State College of Science are all valued MCAC members and adhere to the same strong standards as is found within the Minnesota State system college schools. MCAC Executive Director, Peter Watkins notes: "As the Minnesota College Athletic Conference considers expansion in both it's sport offerings and in our member colleges, it is important to have a logo which is more representative of all our member schools."
According to Tad Webster, President/COO of Brandinc: "We are excited to partner with the MCAC on their logo refresh and additional merchandizing opportunities. Since opening our Rochester office last fall, we have focused on expanding our client partnerships and community involvement, and this academic initiative with MCAC is an important part of our strategic growth."
Three refreshed MCAC logo options (listed below) are candidates to be tabbed as the new Conference mark. The MCAC General Assembly and Executive Committee have met over recent months to go through various designs presented and have narrowed the orginal list of several designs to the three current options.
Usage of the new Conference mark will include the league website and digital media platforms and awards. Implementation will occur after the conclusion of the 2017-18 academic year on June 30, 2018.
All members of the public are wecome to provide input. To participate in the poll, please click on the following URL and submit your vote:
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About the Minnesota College Athletic Conference
The Minnesota College Athletic Conference is the organizational body for NJCAA-affiliated two-year technical and community college athletic programs in the Minnesota State system. The mission of the Minnesota College Athletic Conference is to advance intercollegiate athletics by providing an engaging and supportive environment for success of our student athletes and competition among member institutions. The MCAC is committed to the guiding principles of encouraging the development and success of student athletes, promoting the integrity, honesty and loyalty to member schools as well as upholding the sustainability of conference athletic programs.